Two things come to mind when I think of a barbershop. One is the quartet of men dressed in red and white striped shirts singing tunes in perfect harmony and the other is the old time storefront where a man could get a haircut and shave. Nowadays the Beverly Hills barber is remaking his image of what he is and how he delivers his professional service to the world. Taking a page from the courteous and unrushed stylists of the past half century today’s barber is an upscale service provider who cares as much, if not more about his customer’s image than the men who frequent his shop. Located in the wealthier neighborhoods that are filled with high end boutiques and world renowned fashion designer shops the master barber is at home in the upscale setting where a man of distinction and means can enjoy being treated to an appropriately named, “Royal Shave.”
In the same way that a woman enjoys going to the spa and having a facial a growing number of men are gaining the benefits of being treated to a shave that is delivered by someone that offers a refreshing skincare treatment by way of soothing essential oils and the exacting precision of a straight razor. Booking an appointment to have their face cleaned up professionally, the male residents of Beverly Hills can indulge in the time honored tradition of a wet shave that starts with a pore opening hot towel and ends with a moisturizing after shave balm.
Using the open blade of a straight razor the Beverly Hills barber slowly and methodically cuts the small whiskers of facial hair from their customer and provide the massaging benefits of pre shave oils that help to soften the beard as they hydrate the skin. With the resources of shaving brushes and the refinement of their trade the master barber is able to provide a luxurious shaving experience to any gentleman that is looking for the epitome of a barbershop experience without the accompaniment of a harmonized quartet.